SjoQ Chocolate Milk

This project was completed at the Norwegian School of Creative Studies by Madeleine Maraz Melsom, Daniel Ingebrigtsen and myself.

Our task was to redesign the packaging for Q-Sjokolademelk, a popular chocolate milk produced by Q-Meieriene, one of the largest dairy producers in Norway. Q-Meieriene is known for its high-quality products and innovative solutions.

The main goal of the redesign was to maintain the product’s visibility in the dairy section while also making it stand out and effectively communicate the delicious taste of the chocolate milk.

The target audience for this product is teenage and young adult boys who are active on social media. We wanted to engage these customers by incorporating a sticker into the packaging design that encourages them to take creative and humorous photos with the product and share them online using the hashtag #SjoQ.