Chocolate milk packaging

This is a collaborative school project I did with Madeleine Melsom and Daniel Ingebrigtsen. Our task was to redesign the package of Q-Sjokolademelk, a chocolate milk from one of the largest dairy producers in Norway, Q-Meieriene. They are well known for their good products and innovative solutions. The main goal was to ensure that the product maintained its visibility in the dairy section, but also stood out and communicated the good taste of the product. The target audience is boys from the age 15 – 25 who are active on social media. We wanted to engage the customer by encouraging them to take pictures with a sticker incorporated in the package design in funny and creative ways and share it with #SjoQ.